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The marketing of Red Rover is broken down into two groups each with a different 'why'

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Advisors / Admin / Student Leaders


Overview - Red Rover can work from the bottom up and start with the students or one motivated student leader, but to get the advisors/admin to buy into Red Rover and it's purpose can increase the effectiveness because Red Rover can be integrated more tightly into the current orientation process.

Their Value / What They Gain -
  • More Effective Orientation
  • Automatic Assessment
  • Free To Use
  • No/limited IT Involvement
  • Easier Student Leader Management
  • Higher Retention (once we have the data)

Slogans -
  • A better orientation
  • A new orientation for a new generation
  • A new (student) orientation for a new (student) generation
  • A better way to introduce your students
  • A new welcome
  • A better welcome mat
  • The new welcome mat

Sample Posters/Banners/Postcards -

New Students


Overview - Current new student orientations usually involve, in wide variety, a set of welcome emails, postcards, phone calls followed up by a 1-10 day on site orientations including a tour, booths, activities, and mentor/mentee meetings etc. Students are orientating themselves online with SNS more and more before they arrive on campus. They search for roommates/classmates on Facebook, they join freshman class groups, they plan welcome events/parties online. Most of which is done organically without the involvement of the school.

Their Value / What They Gain -
  • Find things to do on campus
  • Find people like them
  • Find activities

Slogans -
  • Find your people

Sample Posters/Banners/Postcards -

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